Do you need a brochure?

April 26th, 2006 at 2:17 pm (marketing ideas)

 Brochures are one of the first things that come to mind when you are promoting a new product, a new service or your overall selling points of your business.  But do you really need one?  Before thining about copy, the look and feel of a handout to customes, evaluate why you need it. 

  • What it the primary goal?
  • How in your sales process will the brochure be used?
  • Will it help the customer understand you and your products better- thus in turn create more sales?

Brochures are great communication tools.  It is a marketing piece that you can leave behind after a client meeting, have as take ones at the reception desk, or an insert into a direct mail letter.  Brochures tell customers what they want to know about you and your products and services.  After answering the key questions of what is the goal of the brochure, how it will be used and how it will help the sales process, you can be confident you are making the right decision on developing one.